Exercise 2 - Personas and Scenarios - Conclusion and Analysis

Reasoning behind persona 1, Busra.

When we created our first persona, Busra, we thought of the typical young travelling person who is genuinely interested in Sweden or specifically Stockholm. We believe that a lot of tourists come to Stockholm because of its flourishing culture and Busra represents this group. In contrast to our second persona, she also speaks good English, so understanding instructions in English should not be a problem.

Scenarios of Busra

Our belief is that the behaviour of young and active people like Busra is that they go by metro a lot more than other groups. That was the motivation for making Busra want to buy an unlimited travelling ticket for a week. We also envisioned a situation where Busra already had gotten an SL card from her Swedish friend. It’s not unlikely for young travelling people to have many international friends. Eventually she ended up failing to buy the desired ticket in both scenarios because of the limited usability of the machines.

The most important pain points for Busra was: “Clear instructions on how to get access card”, “Clear overview over the tickets and prices” and “Recommended ticket types”. The current ticket machine failed more or less on all of these points.

The reasoning around the creation of Hans Zimmerman was that we wanted a person who would represent a majority of our target group. Some research confirmed that older couples especially from Germany is frequent visitors to Stockholm. Furthermore most of these people do not speak very good english, which also helps our case to simulate the language barrier when tourists operate our ticket system.

The two scenarios were constructed in a way so that we captured two obvious problems that we knew from our prestudy was a problem for tourists. There is however a risk when creating and expanding these scenarios since the “problems” that we come up with is still biased from our own experiences. The steps that we assume would be a problem for tourists might be exaggerated or underestimated, that is why it important to create a thorough field-study to base these on.