I managed to score an interview with an Israeli tourist, currently visiting Stockholm for seven days. The interview took approximately 6 minutes to conduct.
What is your age?
27.
What is your ethnicity?
I am from Israel.
Can you describe the procedure of buying your ticket?
I went to Pressbyrån but I did not get any sufficient help. I was wondering how I could get to the Royal Castle, but every information I received was in Swedish. I then went to the machine and bought a ticket, no big problem here.
Did you find anything difficult or non-intuitive when using the machine?
I did not understand which areas that represented which zones. Also I did not do any research before so the overwhelming information from the machine. I wanted to know how to go to the Royal Castle, and I had to skim through all information briefly to make sure I did not miss any important info before checking the map but this didn't take very long.
Did you perceive anything as helpful or good?
The customer care hosts that were walking around the information booth and the machine was very helpful and made the process very easy. My Swedish friend is now helping me to buy tickets.
Any other additions?
It would be helpful if there were some kind of arrow pointing to the machines, like "Buy tickets here" or "Get help here". Then I wouldn't have to go to Pressbyrån.
Any other additions?
It would be helpful if there were some kind of arrow pointing to the machines, like "Buy tickets here" or "Get help here". Then I wouldn't have to go to Pressbyrån.
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