This week has been full of imagination where we have been trying to produce different personas and scenarios based on our previous gathering of data. This has been both interesting and useful to us since we really got to “put a face” on some of our target group. And by starting from a detailed persona we could identify where in the chain of events this person could face problems and why, which really helps to envision the current situation. For our German tourist for example, Hans Zimmer, it was easy to assume that some of the english terms that is used in the ticket machine is too hard or cryptic. The usability of the ticket booth is clearly an disadvantage to people with poor knowledge of english. The purpose with the ticket machines is to reduce the queues and the time it takes to receive a fare ticket and people should get motivated by this when they want to buy a ticket. This calls for a more intuitive interaction with the machine where you eliminate risks of confusion. The user experience goal should therefore be to retrieve a ticket with as little confusion and hassle as possible.
From our research, field studies and scenarios we have also come to a conclusion where we should put our focus. There is two ways you can receive your tickets from the machines, either electronically with an access-card or simply through a paper-ticket. We have agreed that the most problems arises when tourists want to buy a single ticket in paper form, since they don’t have an access-card. This due to the layout and functions in the machine. So the future work will be on how to improve this section of the machine.
The next step in the process is to take all this info that we have been gathering and establish a requirement and then turn this into a conceptual design. Brainstorming is a good way to get the ideas flowing and then gather some of the best ideas and eventually turn them into paper prototypes.
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