Exercise 5 - Think-aloud - Morgan Andersson

This week we produced a more high-fi prototype in a program called "Marvel-app"(https://marvelapp.com/). It was very interesting to see our idea come in to shape of more or less real product and we also faced a lot of spontanious challenges that we had to deal with on the go. The feedback from last times group session was also very valuable to us, we added a "orientation timeline" so that the customer now knows where in the process he or she is and that also makes it easy if they need to navigate backwards or just want feel comfortable that it won't be a forever lasting process.

When we felt good enough about the prototype it was time to let someone try it. Me and Per are actually attending the Websummit in Dublin this week (We are working with a startup called www.newstag.com and won a prize to attend this conference and it is a lot of innovation and new startups being exhibited here so it is also interesting to experience these with a HCI perspective). So I asked an Irish "tourist" to try our prototype out and see what he thought about it through a think -aloud evaluation.

At first I made sure what the objectives were, to travel to a place called Slussen and therefore the need to buy a ticket. I also told him that the product wasn't fully functional yet but it would be interesting to see where he would push and why. Then I told him that he simply should speak out loud whenever something came to mind in all of the different steps through the process. The result was the following:

Frame 1:

Clear and easy instructions. Flags and then just two options, makes you not need to ask yourself how to begin.

Frame 2:

Not sure what to make of the Zone tickets, since there is no way of finding out what they stand for. Nice timeline for orientation and that gives me a clear sense of how big the process is.

Frame 3:

Maybe add a "I" in the beginning of the To field so that you really understand that you should fill it in and there is no question about where to press. The color of the virtual keyboard feels a bit off in comparison to the rest of the design.

Frame 4:

It is good that you need which kind of ticket you should press when choosing which type. But it felt a little bit confusing at first with all of the different texts, both in the white frame for kids under seven and the underlined stating where you are going. After focusing a little bit it was clear where to press to proceed.

Frame 5:

The insert card might even need to be more "out standing" in order for people to not get stuck, since I didn't really reflect upon how important this info was since it was just like all the other text, maybe a little bit bigger but still very similar.

All in all he had a positive response to the app, it was simple and straightforward. He thought that we might have focused a bit much on keeping the app clean with its design and not daring to choose more attention pulling colors for the important notes etc.